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Writer's pictureCaitlin Carpenter

What is your challenge as a Business?

In this blog post we dig deeper into what is your greatest challenge as a business, is it Consultancy and Research; Digital Brand and User Experience.


Let's break them down further.



CONSULTANCY & RESEARCH

Get close to your customers, understand what they want, think & feel.


We help businesses of all shapes and sizes identify and address some of the biggest digital challenges they may be facing. With the right mix of tools, research and experience, we’ll provide you with tangible solutions and an actionable roadmap.


We can help answer some of your biggest digital challenges and identify untapped opportunities. We'll focus on your customer needs, guide your business forward with actionable insight, and deliver long-term strategic and innovative value.


DIGITAL BRAND & UI

Create a digital brand that gets attention.


We help companies of all sizes create tangible relationships between brand and user, through unique and ownable motion, interaction and visual design.


Translation of traditional brands

Digital brand is about communicating your brand’s story and presence in the digital space. If this is done effectively, you can create a brand advocate in a customer who hasn't actually converted (yet). Alternatively, years of credibility can be ruined in seconds by poor digital experiences and ill-conceived digital brand strategy. We take brands that weren't conceived digitally and translate them into unique propositions to differentiate them from the competition and form meaningful connections with target audiences.


A guide to all digital touchpoints

How your brand is experienced and displayed varies greatly depending on the device, platform and audience. We help you by creating digital brand guidelines that take into consideration the multiple factors of every brand engagement.


Accessibility

We can help you make a digital brand that is inclusive, enabling users who have visual, auditory, motor or cognitive disabilities to navigate your website or mobile application easily.


Ownable motion & interaction

Within digital brand, how a brand feels is as important as how it looks. Traditional branding was static, but animation, transitions and videos are a core part of today's brand experience. Motion can provide subtle navigation cues, guide interaction, give feedback and greatly improve a user's experience. All of these movements are underpinned by principles as unique as your logo.


We passionate about the holistic approach that enables you to create a brand that's a tapestry of different aspects, all unified under a single Big Idea, or an Umbrella Topic.


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